Working at Google: Ads, Continued

More Stories from the Heart of the Beast

In the last two articles, I wrote about my time in Enterprise and in Ads. When we finished Part II, I was in Ads, helping out Google’s Owned and Operated Properties: YouTube in particular. We now resume with YouTube:

Ads-Serving Models

Most of the ads you see on YouTube now are associated with individual videos. The “pre-roll” ads for VRBO that come on b…